{"id":1189,"date":"2021-09-12T10:05:36","date_gmt":"2021-09-12T10:05:36","guid":{"rendered":"https:\/\/old-2023.weichie.com\/how-to-boost-your-shopify-store-with-google\/"},"modified":"2024-01-15T17:02:44","modified_gmt":"2024-01-15T17:02:44","slug":"how-to-boost-your-shopify-store-with-google","status":"publish","type":"post","link":"https:\/\/old-2023.weichie.com\/nl\/blog\/how-to-boost-your-shopify-store-with-google\/","title":{"rendered":"Optimaliseer uw Shopify winkel met Google!"},"content":{"rendered":"
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Laat uw Shopify winkel groeien met Google tools zoals Google Shop, Analytics, Tag manager, en de Search Console! Hoewel tekst gebaseerde artikelen nog steeds het hoogst scoren in Google Search, kan je wel nog steeds extra verkeer genereren door uw producten ook rechtstreeks op Google aan te bieden.<\/p>\n<\/div>\n\n

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Wat is Google Shopping?<\/h2>\n<\/div>\n\n
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Tegenwoordig zoeken mensen naar alles op Google. Het is snel, gemakkelijk, en perfect om rond te snuffelen als je nog niet zeker weet wat je wilt. Google Shopping is een dienst die wordt aangeboden door Google (makes sence). Het stelt klanten in staat om producten te zoeken, te bekijken en te vergelijken. De lijst met producten verschijnt als u een zoekopdracht voor producten hebt ingevoerd. Maar deze zal alleen betaalde advertenties weergeven.<\/p>\n<\/div>\n\n

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Als u op het tabblad ‘Shop’ aanklikt (net zoals u op Google naar afbeeldingen zou zoeken), krijg je wel een lijst van alle producten. Deze weergave kan gefilterd worden in Google zelf, maar door op een product te klikken wordt u daadwerkelijk doorgestuurd naar de webshop. Het is een perfecte manier om meer zichtbaarheid voor uw producten en merk te genereren!<\/p>\n<\/div>\n\n

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Gelukkig kan je ook gratis je producten plaatsen op de Google shop! Als al je producten in Shopify staan, is het enige wat je nog nodig hebt een Google Adwords en Google Merchant Center account – gratis aan te maken.<\/p>\n<\/div>\n\n

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Hoe Shopify producten toevoegen aan Google Shopping?<\/h2>\n<\/div>\n\n
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Als je eenmaal een gratis account hebt aangemaakt bij Google Merchants Centre<\/a>, kun je al je producten daar handmatig invoeren. Dit kan een beetje tijdrovend zijn, zeker als je veel producten hebt. Een makkelijkere manier om dit te doen is door Google toe te voegen als een extra verkoopkanaal op je Shopify website. Je kunt een verkoopkanaal toevoegen door de Google Channel app te installeren vanuit de Shopify app store<\/a>.<\/p>\n<\/div>\n\n

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Nadat je de Google Channel app hebt ge\u00efnstalleerd, kan je naar het Google tabblad navigeren onder Sales Channels in uw Shopify winkel en verder gaan naar het tabblad Product Listing. Er zijn 3 product statussen: Approved, Pending en Not approved. In dit tabblad vindt u een link in de rechterbovenhoek met de tekst ‘Beschikbaarheid beheren’. Hier kan je alle producten selecteren die je graag wilt toevoegen aan Google Shopping en de app zal uw Shopify-producten automatisch synchroniseren met de Google-winkel.<\/p>\n<\/div>\n\n

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Dit is een voorbeeld van het Google Shopping sales channel. Maar dezelfde methode werkt ook voor eBay, Etsy, Pinterest, Zalando, \u2026 listings.<\/p>\n<\/div>\n\n

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Google Analytics met Shopify<\/h2>\n<\/div>\n\n
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Why would you need Google Analytics on your Shopify store while Shopify has a built-in analytics tool? Well… the Shopify analytics themselves are very basic and are focused more on your products & conversion. What were the best-sellers, how many products of each type did you sell, average order value, abandoned checkouts, …<\/p>\n<\/div>\n\n

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Adding Google Analytics will give you a better understanding of the user journey on your webshop. How did they found your store on Google? What pages did they visit and in what order? In short, Google analytics is more detailed and it’s easier to export data reports from there. Don’t forget to enable the enhanced e-commerce tracking<\/strong> in your Google Analytics dashboard to also view your store performances through Google Analytics.<\/p>\n<\/div>\n\n

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Besides that Google Analytics is a very useful and actually must-have analytics tool on your website, you are also required to add the Analytics tracker on your website when you’re using different Google tools. For example, Google shopping or Google Tag Manager.<\/p>\n<\/div>\n\n

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If you get the hang of Google Analytics I would also recommend looking into Conversion Goals and Google Analytics custom events. This will supercharge the insights on your store even more and you can really start optimizing your store for conversions and your marketing funnels.<\/p>\n<\/div>\n\n

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Google Tag Manager with Shopify<\/h2>\n<\/div>\n\n
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The benefit of using the Google tools is that you can use the same account for all different software tools. Google Tag Manager is another useful tool from Google that you should add to your website. The Tag manager will probably be used by your marketing team but you can quickly set up the basics yourself for tracking custom events like the amount a product manual got downloaded for example.<\/p>\n<\/div>\n\n

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If you only have a few things you want to track you can add the snippets manually in your Shopify theme files. But when your store grows or is already full-grown you will need an advanced external tag management system. This makes it easier to add more tracking events and saves you a lot of trouble when you want to update and maintain your current trackers. This is exactly what Google Tag Manager is.<\/p>\n<\/div>\n\n

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The idea behind Tag Manager is that you have one central code snippet in your theme files and all the other tags like your Facebook pixel, Pinterest shop or analytics custom events can now be managed through your Google Tag Manager dashboard. It helps you to manage all your tracking snippets in a clear user interface, so you don’t need to dive into your Shopify theme code all the time when making changes.<\/p>\n<\/div>\n\n

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Google Ads with Shopify<\/h2>\n<\/div>\n\n
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eCommerce and advertising is a match made in heaven. The online store business is very competitive and chances are very high your competitors are advertising their products online. The main goal here is the same for everyone: whenever you spend money on advertising, you want the viewer of your ads to perform a certain action.<\/strong> The only way you see if you’re spending your marketing budget effectively is to track the user while he’s seeing your ad, and when he\/she is browsing your website after clicking on your ad.<\/p>\n<\/div>\n\n

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To do this you need some sort of tracking system in place before you start running ads on any platform (for Facebook ads you need Facebook Pixel, for Pinterest you need the Pinterest Pixel\/Tag helper). For Google, this would be Google Analytics or the Google Adwords remarketing tag. Make sure to link your Google Ads account with your Analytics account by going to your Google analytics > Property Settings > product linking > Google Ads Linking.<\/p>\n<\/div>\n\n

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\"\"<\/figure>\n<\/div>\n\n
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When your Ads account and Analytics account are linked, you can select your goals or transactions from Google Analytics straight to a specific marketing campaign. Making it easier for you to optimize your campaigns for those marketing goals.<\/p>\n<\/div>\n\n

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Adding Google Services to Shopify conclusion<\/h2>\n<\/div>\n\n
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The Google tools are very helpful and free to use. Unless you have any other tools you want to use, Weichie will install Google Analytics on every project we do by default, to make sure you won’t lose any data from the moment your website\/webshop is launched. We also required the Google Analytics tools for our SEO Services.<\/a><\/p>\n<\/div>\n\n

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If you’re looking for someone to install the Google tools into your Shopify store for you, feel free to reach out to us! We’re more than happy to give you a deeper explanation of our services and increase the conversion rate of your store!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Grow your Shopify store with Google tools like Google Shop, Analytics, Tag manager and the Search Console!<\/p>\n","protected":false},"author":1,"featured_media":947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten"],"acf":[],"yoast_head":"\nOptimaliseer uw Shopify winkel met Google! - Weichie.com: Shopify Agency<\/title>\n<meta name=\"description\" content=\"Laat uw Shopify winkel groeien met Google-tools zoals Google Shop, Analytics, Tag Manager, advertenties en de Search Console!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to boost your Shopify store with Google! 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